Wedding Planner Stockholm: A Wedding Photographer’s Perspective

Two planners in this guide publish their prices. Lovelu starts at SEK 60,000 for the wedding day and SEK 120,000 for full planning, and Freddy Weddings starts at SEK 189,000 for full planning with design production. The others quote on request. As a wedding photographer based in Stockholm, I have photographed weddings with all ten planners below, and I see how a skilled planner lets the couple be present on their own day.

What does a wedding planner do?

A wedding planner, also called a wedding coordinator, handles the planning and logistics of your wedding day. That can mean anything from helping you find the right venue and vendors to managing the timeline and all the small details that can quickly become overwhelming. Some planners offer full planning from the engagement through to the reception, while others focus on coordination on the day itself.

From my perspective as a photographer, the difference is obvious. When a planner is on site, everything flows more smoothly. The portrait session gets the time it needs, the light is used better because the timeline has been thought through, and I can focus entirely on the day while the planner handles logistics.

This guide is written by me, Karin Lundin, a wedding photographer based in Stockholm. Further down the page I share what it is like to photograph here. Planning a wedding and want to talk? Get in touch and we will talk.

Why hire a wedding planner in Stockholm?

Couples who skip a planner usually do it to save money. After nearly twenty years of photographing weddings, both with and without planners, I see how much time a planner saves, because they already know which vendors deliver what they promise.

What I notice most as a photographer is the atmosphere. Couples with a planner are more relaxed and present in their own moments, and it shows in the photographs.

Wedding planners I recommend in Stockholm

I have photographed weddings with all ten planners below. The list is my own and in no particular order, and several of them work across Sweden and abroad.

Aveni Events (Isabel)

Aveni Events is a boutique wedding and event planning agency founded by Fanny Staaf Pagerup, with Isabel Aldén as Head of Planning and Production. They focus on design and plan weddings across Scandinavia and worldwide, from intimate gatherings to large celebrations. I have worked with Aveni, and they have said about our collaboration: “With Karin, everything is not just smooth and easy, the results are also completely wonderful.”

Isabellas Event (Isabella)

Isabellas Event specialises in multi-day destination weddings in Sweden for international couples and takes a limited number of weddings each year. When I photograph a wedding that Isabella is coordinating, I know the timeline has been thought through and there is room for the important photographic moments.

Wedding Planner Stockholm (Mariella)

Mariella Rietschel founded Wedding Planner Stockholm in 2003 and now leads a team of planners working with Swedish and international couples, in Stockholm, across Sweden and abroad. For me as a photographer it is invaluable to have a planner who understands light and flow. I have photographed several weddings with Mariella, including at the Grand Hôtel, and every time I notice her calm and precision.

Amanda Strand

Amanda Strand was born in Sweden and is based in Oslo, planning weddings across Norway and Sweden. She has an artistic eye and listens closely to the vision of the couple, and her weddings carry a clear story that shows in the photographs. As Amanda has put it herself: “The way she takes in, captures and tells the couple’s story is completely unique.” amandastrand.com

Bon Viola

Bon Viola is a full-service wedding planning and design studio based in Stockholm, run by Anna and Alicia. They make the florals and stationery in house, which gives a clear thread from the invitation to the table setting. I have photographed weddings where Bon Viola handled the planning, and their couples always seem at ease throughout the day.

Freddy Weddings (Hanna)

Hanna founded Freddy Weddings and works from Sweden on weddings worldwide, with a focus on destination event design and production. Full planning and design production starts at SEK 189,000 according to their own price list. What I like about working with Hanna is her relaxed and professional style, which carries through the whole day.

The Wedding Agency

The Wedding Agency, founded by Karolina Wahlman and Emelie Arvestål, matches couples with planners across Sweden and abroad, and the matching is free for couples. They also arrange a small number of civil weddings under the name TWA Ceremony. Their planners are strong on logistics and timing, which helps me capture the important moments in the right light.

Lovelu

Louise founded Lovelu, which plans weddings in Stockholm and abroad and has its own destination wedding package. Lovelu publishes its prices, with wedding day management from SEK 60,000 and full planning from SEK 120,000. As a photographer I appreciate how Louise builds settings that work as backdrops in the photographs, and her calm way of holding everything together on the day.

Your Event (Sara Palm)

Sara Palm runs Your Event, an event agency in Stockholm that plans weddings and private celebrations. With a background as a sommelier and event manager, she keeps track of food, wine and logistics when many parts need to work at once.

Weddings by Emma

Emma runs Weddings by Emma, a bespoke wedding planning and event design studio that I have worked alongside at a wedding. The studio shares its recent weddings and design work on Instagram, which is also the easiest way to get in touch.

How much does a wedding planner in Stockholm cost?

The price depends on how much the planner takes on and on the size of the wedding. Most planners in this guide quote on request. Lovelu publishes wedding day management from SEK 60,000 and full planning from SEK 120,000, and Freddy Weddings publishes full planning with design production from SEK 189,000.

A planner brings vendors they know and handles the coordination on the day, so you can be present for it.

The difference between a wedding planner and a wedding coordinator

The terms are often used interchangeably, but there is a difference. A wedding planner takes care of the whole process from start to finish, from choosing the venue and vendors to designing the overall concept. A wedding coordinator, or day-of coordinator, steps in closer to the wedding itself and makes sure that everything already planned happens the way it should on the day.

Which service suits you depends on your situation. If you enjoy planning yourselves but want someone to take the wheel on the wedding day, a coordinator may be enough. If you want to hand over the entire planning, or if you are planning an intimate Stockholm wedding with specific requirements, a full wedding planner may be the right choice.

I work regularly with the planners in this guide and am happy to build the timeline together with yours. Get in touch and we will take it from there.

How to choose the right wedding planner in Stockholm

Look at their previous weddings and read reviews. A good planner should be able to show you reference weddings that match the kind of style you are after. Ask about their vendor network, because the best planners have strong relationships with photographers, florists, caterers and venues. Meet them in person before you decide. The chemistry between you and your planner matters, since you need to trust that they understand your vision. And finally, make sure they have experience with the type of venue you have chosen or are considering.

When photographer and planner work together

The best scenario for you as a couple is when your vendors work well together. I always make contact with the wedding planner before the wedding to go through the timeline, discuss lighting conditions and make sure there is enough time for portraits and group photographs.

The planners I mention above all understand how important it is to give photography the space it needs. They know that the first look needs quiet and calm, that dinner should start while the light is still beautiful for table photographs, and that a little extra room in the timeline can make all the difference.

Looking for a wedding planner Stockholm? Get in touch and I will happily share more experience and personal recommendations from the other side of the camera.

For more about wedding planning as a profession, see Wikipedia. For consumer rights and contracts in Sweden, visit Konsumentverket.

A photographer’s perspective on wedding planners in Stockholm

My name is Karin Lundin and I am a wedding photographer based in Stockholm. I work alongside the planners listed in this guide throughout the season, which gives me a practical view of how each of them runs a wedding day. A good planner makes my job easier. The timeline is realistic, the vendors arrive on time, the couple is relaxed enough to be themselves in front of the camera. You can see examples of my work in my portfolio.

The planners in this guide coordinate the day so the couple can be present for it. They handle vendors, logistics and the small decisions that would otherwise land on the couple in the final hours before the wedding. For couples planning from another country, a local planner handles the vendor contact you would otherwise do from a distance.

For couples who want to capture the day on film as well, I often work alongside Nordvér Films. My partner there has a similar documentary approach, and we coordinate so neither of us gets in the way of the other or of the day. For more on Stockholm weddings, see my Stockholm wedding venues guide and my Grand Hôtel wedding guide. Film and photography together tell a more complete story. If you want to see how I work, there is a separate page about fine art wedding photography in Sweden.

Key takeaways

• The planners in this guide cover everything from small gatherings to multi-day destination weddings.
• For destination weddings with international guests, a local planner handles vendor contact and the day itself.
• Lovelu recommends starting at least 18 months ahead and says six months is common.
• Lovelu and Freddy Weddings publish prices from SEK 60,000 to SEK 189,000. The other planners quote on request.
• Several planners in this guide work with international couples and plan weddings abroad.
• Choose a planner whose aesthetic matches yours, since the venues and vendors they recommend reflect how they see weddings.

If you are open to venues beyond Sweden, see my European wedding venues guide.

Frequently asked questions about wedding planners in Stockholm

Do I need a wedding planner in Stockholm?

A planner helps most for destination weddings with international guests and for weddings with many vendors. For a small wedding at a single venue, a day coordinator or the coordinator at the venue may be enough.

How much does a wedding planner in Stockholm cost?

Most planners in this guide quote on request. Lovelu publishes wedding day management from SEK 60,000 and full planning from SEK 120,000, and Freddy Weddings publishes full planning with design production from SEK 189,000.

How far in advance should I book a wedding planner?

Lovelu recommends starting at least 18 months ahead, says six months is common and can sometimes help at two months notice. Summer weekends go first, so if a specific planner is important to you, inquire as soon as you have a date.

Can a Stockholm planner handle a destination wedding abroad?

Several do. Wedding Planner Stockholm, Aveni Events, Freddy Weddings, Bon Viola and Lovelu all say on their websites that they plan weddings abroad, and The Wedding Agency matches couples with planners in Sweden and abroad. If you are planning a destination wedding, ask specifically about their experience in your chosen country.

Do Stockholm planners speak English?

Yes. Most planners in this guide present their services in English on their websites, and several work mainly with international couples.

What is the difference between full planning and day-of coordination?

Full planning covers everything from venue selection and vendor sourcing to timeline creation and design work. Day-of coordination is a narrower service where you have planned the wedding yourself and the coordinator handles only the execution on the wedding day. Day-of costs much less but gives you less support throughout the process.

Can I find a wedding planner through my photographer?

Yes. Most established wedding photographers in Stockholm have working relationships with several planners and will gladly recommend ones whose style and scale match your wedding. This is often the fastest way to narrow down the shortlist of planners to interview.

Planning a wedding? I am happy to talk about how your day could look in pictures. Get in touch and we will talk.